Abuse of Advertising
The discussions each week are designed to (a) reinforce the research topics that you are reading about, (b) challenge you to explore the topics further, and (c) test your understanding of the concepts and their application within business research.
Before beginning work on this week’s discussion post, review the following resources
From the bullet point list below, select one topic for which you will lead the discussion in the forum this week. Early in the week, reserve your selected topic by posting your response (reservation post) to the Discussion Area, identifying your topic in the subject line. By the due date assigned, research your topic and start a scholarly conversation as you respond with your initial or primary post to your own reservation post in the Discussion Area. Make sure your response does not duplicate your colleagues’ responses.
- Identify an example of a significant abuse of advertising. How do you feel about this as a consumer? Evaluate the ethical issues and current state of regulation. Recommend an appropriate solution.