Targeting your audience with emotion-based visuals

Choose one of the following images:

Image courtesy of ASPCA.org advertisement


Image courtesy of: Axe advertisement

  1. Determine the probable target audience.
  2. Describe the culturally familiar visual elements that led you to that assumption.
  3. Discuss how the culturally familiar visuals activate the target audience’s emotional response and why that is important to consider.

*Remember— Analysis requires that you substantiate your ideas with quotes from academic sources and experts in the field. Analysis without substantiated evidence is opinion. Use your etextbook, another academic article or source, or a career or real-life example to support your analysis points in your initial discussion post to demonstrate your full comprehension of the topics.

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