Reflection activity | international business management | Cambridge College


Assume you have been dealing with a customer for a year now and have regular consultative sales calls (meetings) with this account. You currently serve 25 % of their business and recognize a significant amount of opportunity, but you need to earn it.

Based on your product and their regular use of like products to yours, identify two possible opportunities and the solutions you could bring to the table with your product/service.

Make sure to detail measurable solutions for this specific customer that will help grow their business and yours at the same time.

(20 marks)

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