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- Provide an example of how a healthcare organization uses different media to present a consistent message using integrated marketing communications (IMC). Who is their target, what is their message, and what media should they use?
- In your opinion, what are the advantages and disadvantages of advertising on the radio, in magazines, on television, through direct marketing, and on the Internet?
- Give an example of a healthcare organization’s promotional strategy and how it gets consumers to select it, pay attention to it, and retain it as intended.
- Give an example of the unique selling proposition for one of a known healthcare brands. What is your unique selling proposition?
- Explain why companies might use different budgeting methods to set their promotional budgets.
- Think about and provide examples of two different message strategies you’ve seen in commercials in the last year. Why do you think they were or were not effective?
- As the manufacturer of medical devices, explain how you might plan to use both a push strategy and pull strategy.
- What type of sales promotions do you feel are most effective for female population, 35-45 y.o., $50,000 average yearly income, living in Maryland?
(PLEASE PROVIDE ANSWER WITH ONE PARAGRAPH FOR EACH QUESTION)