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Question 1 of 40

 

__________ entail purchasing from an external provider on a contractual basis, spanning an extended period of time.

 

A. Market transactions

B. Alliances

C. Parent/subsidiary constellations

D. Long-term contracts 

 

Question 2 of 40

 

Established management approaches and business procedures were considered to be inadequate for the Internet world, where “everything” had been turned upside down. To accommodate this change, e-business ventures were often staffed with young individuals, having an entrepreneurial drive, strong IT know-how, and analytical capabilities, yet often:

 

A. had a limited range of expertise.

B. lacked specialized know-how.

C. had little knowledge of the industry.

D. dealt with information scarcity related to the competition. 

 

Question 3 of 40

 

__________ means a buyer lacks vital information about a seller because it does not know the track record of the seller, and vice versa.

 

A. Level of uncertainty

B. Information asymmetry

C. Differentiated awareness

D. Information scarcity 

 

Question 4 of 40

 

Companies moving from the physical world into the online world can leverage the brand they have established with their customers. __________ is a critical issue in e-business, and it increases when customers can resort to face-to-face interaction in case of problems.

 

A. Brand equity

B. Trust

C. Differentiation

D. Cost leadership 

 

Question 5 of 40

 

How __________ a product or service is determined by its degree of uniqueness vis-à-vis the competition.

 

A. well-positioned

B. scarce

C. differentiated

D. developed 

 

Question 6 of 40

 

__________ sell manufacturing inputs through a systematic sourcing system. Goods sold through these are tailored specifically to meet the individual needs of the purchasing company.

 

A. Exchanges

B. Catalogue hubs

C. MRO hubs

D. Yield managers 

 

Question 7 of 40

 

Disadvantages and risks that are associated with the introduction of e-procurement systems include all of the following EXCEPT:

 

A. supplier resistance.

B. organizational risk.

C. information required to make the purchasing decision.

D. technology risk. 

 

Question 8 of 40

 

__________ entail purchasing from an external provider on an individual contractual basis.

 

A. Market transactions

B. Alliances

C. Parent/subsidiary constellations

D. Long-term contracts 

 

Question 9 of 40

 

__________ represent any transaction between a company’s employee and a potential customer.

 

A. Intangibles

B. Customer relationships

C. Social networking

D. Moments of truth 

 

Question 10 of 40

 

To understand whether manufacturers should fear distribution channel conflicts, they need to analyze how new online channels affect their offline channels, and whether the various channels actually:

 

A. provide order entry on the website.

B. provide CD/web-based catalogues.

C. include database-based workflow systems.

D. serve the same customer segments. 

 

Question 11 of 40

 

With the burst of the Internet bubble in March 2000, many companies that had spun off their e-business activities could not exploit the synergies between their online and offline channels and operations and, therefore, were not able to pursue a __________ strategy.

 

A. clicks-and-mortar

B. bricks-and-mortar

C. differentiation

D. cost leadership 

Question 12 of 40

 

A __________ conflict explicitly involves a behavioral evidence of conflict between the members.

 

A. latent

B. felt

C. perceived

D. manifest 

 

Question 13 of 40

 

__________ is an e-procurement solution that allows users to buy items directly on the seller’s website. However, since there is no integration with the internal accounting system, purchasing data needs to be re-keyed.

 

A. Order entry on website

B. CD/web-based catalogue

C. Email or database-based workflow system

D. An accounting system 

 

Question 14 of 40

 

External suppliers are often more efficient because:

 

A. they are facing permanent competitive pressure from other companies within their specific industry.

B. they have specialized know-how.

C. of economies of scale.

D. information scarcity provides them with leverage against the competition. 

 

Question 15 of 40

 

Purchases can be categorized according to volume and:

 

A. cost.

B. value.

C. information required to make the purchasing decision.

D. intended use. 

Question 16 of 40

 

__________ are e-procurement solutions designed to facilitate production-related procurement. For instance, these systems notify purchasing managers when stock levels have fallen below a certain level and items need to be reordered.

 

A. Stock control systems

B. CD/web-based catalogues

C. Email or database-based workflow systems

D. Integrated e-procurement systems 

 

Question 17 of 40

 

__________ are public and horizontal e-marketplaces with long-term supply relationships, usually for non-production-related products and services.

 

A. Exchanges

B. Catalogue hubs

C. MRO hubs

D. Yield managers 

 

Question 18 of 40

 

Which of the following is NOT one of the benefits of an organizational structure that combines online and offline channels?

 

A. Distribution efficiencies

B. Shared information

C. Purchasing leverage

D. Cost leadership 

 

Question 19 of 40

 

The “unbundling” concept recognizes that a corporation consists of each of the following core businesses EXCEPT:

 

A. product innovation.

B. customer relationship management.

C. infrastructure management.

D. production management. 

 

Question 20 of 40

 

This type of sourcing involves negotiated contracts with qualified suppliers. Contracts are usually long term and built on mutual trust, hence leading to lasting relationships between buyer and seller.

 

A. Spot sourcing

B. Systematic sourcing

C. Supplier sourcing

D. Manufacturing sourcing 

 

Question 21 of 40

 

Which of the following is NOT one of the principles that have driven advances in Web 2.0-based applications?

 

A. Continuous, real-time improvement

B. Continuous and incremental application development

C. Perpetual “beta version”

D. Perpetual “alpha version” 

 

Question 22 of 40

 

Social networks are effective because they consist of:

 

A. consumer-to-consumer content.

B. media and entertainment options.

C. targeted advertising.

D. social bookmarking capabilities.

 

Question 23 of 40

 

While traditional e-commerce refers to transactions conducted via fixed or wired Internet terminals, __________ refers to e-commerce transactions via mobile or wireless terminals.

 

A. wi-fi

B. m-commerce

C. the long tail

D. telecommunication 

 

Question 24 of 40

 

__________ not only determine the design and functionality of mobile phones, but also set the communication standards and take care of the pre-installation of browsers, operating systems and other applications.

 

A. Application and content providers

B. Mobile network operators (MNOs)

C. IT enablers

D. Mobile device manufacturers 

 

Question 25 of 40

 

M-Commerce consumer services can be classified into four major categories. Which of the following is NOT one of these categories?

 

A. Mobility

B. Information

C. Entertainment

D. Transaction 

 

Question 26 of 40

 

Companies perform value-creating activities, which are interdependent with activities of suppliers or customers. __________ provides a framework for identifying all these activities and analyzing how they affect a company’s relative cost position and the value delivered to customers.

 

A. Porter’s value chain

B. Mobile marketing segmentation

C. The u-commerce framework

D. The value creation framework 

 

Question 27 of 40

 

__________ often cooperate with portal providers in order to gain access to customers and make their products (such as news, shopping, and games) available to their target audience.

 

A. Application and content providers

B. Mobile network operators (MNOs)

C. IT enablers

D. Mobile device manufacturers 

 

Question 28 of 40

 

Another term for associating with valuable peers is:

 

A. relationship management.

B. social promotion.

C. homogeneity.

D. socialization. 

 

Question 29 of 40

 

__________ are the industry’s linchpin. Their close contact with customers positions them at the center of the network and gives them a dominant service role.

 

A. Application and content providers

B. Mobile network operators (MNOs)

C. IT enablers

D. Mobile device manufacturers 

 

Question 30 of 40

 

This feature refers to the integration of a person’s electronic devices in real time, be it a PC, a laptop, a tablet, or a mobile phone.

 

A. Ubiquity

B. Personalisation

C. Unison

D. Universality 

 

Question 31 of 40

 

__________ offers text processing, spreadsheet modeling, and calendar functions that can be accessed directly online from any PC with an Internet connection.

 

A. Google Docs

B. Web 2.0

C. HTML

D. broadband Internet 

 

Question 32 of 40

 

In many retail establishments, __________ signifies a wide variety of products, although they may promote more popular products.

 

A. brand leveraging

B. customization

C. the long tail

D. customer co-production 

 

Question 33 of 40

 

Regarding the consciousness dimension, if customers are ultra-conscious, then __________ marketing is recommended in order to improve the conscious interaction with objects related to the consumption experience.

 

A. amplification

B. transcension

C. contextual

D. attenuation 

 

Question 34 of 40

 

The implicit “space–time” paradigm, on which transactional marketing is based, has now evolved towards the __________ of the e-commerce era.

 

A. universality

B. transcension and integration

C. ubiquitous space

D. virtual–now

Question 35 of 40

 

Long-term strategic positioning means that a company is able to __________ by offering customers a better price/performance ratio.

 

A. increase sales

B. differentiate their brand

C. outperform competitors

D. provide added value 

 

Question 36 of 40

 

A __________ is a user-generated website containing continuously updated entries in periodic order.

 

A. Wiki

B. blog

C. media platform

D. desktop application 

 

Question 37 of 40

 

e-CRM comprises each of the following main elements EXCEPT customer:

 

A. targeting.

B. selection.

C. acquisition.

D. extension. 

 

Question 38 of 40

 

Tim O’Reilly calls __________ “the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform.”

 

A. Google

B. Web 2.0

C. Social networking sites (SNS)

D. broadband Internet 

 

Question 39 of 40

 

While every individual has a certain personality recognized by others, some like to try to control the impression(s) other people form of them. This impression management is closely related to __________, where a person tries to influence the perception of his/her image.

 

A. consumer-to-consumer relations

B. image promotion

C. self-presentation

D. socialization 

 

Question 40 of 40

 

In addition to basic telephony functions, data-ready mobile phones allow for richer __________ applications. These services use the data connection of a device to offer advanced call capabilities.

 

A. voice

B. Internet

C. entertainment

 

D. messaging