Business policy and strategy? | BBA 4951 – Business Policy & Strategy | Columbia Southern University

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Assignment 1

 Read “Exemplary Company Showcased: Netflix, Inc. (NFLX)” on page 90 of your course textbook. As you read, pay close attention to Netflix’s strategy, and write a case study describing the points listed below.

  • What are Netflix’s internal strengths and weaknesses?
  • Who are Netflix’s competitors?
  • Do you see Netflix’s strategy as effective or ineffective? Why?

Your case study must be at least one page in length, not counting a title page and reference page. Outside sources are not a requirement for this case study, but if you choose to use them, they must be cited and referenced according to APA standards. 

Assignment 2 (This part is not an essay)

1. Describe the process of performing an external audit in an organization doing strategic planning for the first time. (200 words in length)

2.  Explain how you would motivate managers and employees to implement a major new strategy. (200 words in length)