Business ethics | Accounting homework help

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Read the article below. 

Hill, R., & Rapp, J. (2014). Codes of Ethical Conduct: A Bottom-Up Approach. Journal of Business Ethics, 123(4), 621-630. doi:10.1007/s10551-013-2013-7.
Link to Article

Based on what you read in the assigned article, answer the following questions:

1. Identify and define the four stages to the process to build a code of conduct from the bottom up approach?
2. Of the four stages, which one do you feel is the most important? Why?
3. How does the use of the bottom up approach provide a better approach than a top down process?
4. How would the application of this approach assist companies in preventing unethical conduct?

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