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Bell, D. R., Gallino, S., & Moreno, A. (2014). How to win in an omnichannel world. MIT Sloan Management Review, 56(1), 45-53.


Dawar, N., & Bendle, N. (2018). Marketing in the age of Alexa: AI assistants will transform how companies and customers connect. Harvard Business Review, 96(3), 80.